As observed by the press, "it probably also didn't help that she was promoting a string of feminist anthems at the time for a new album, which lyrically contrasts the more playful viral hit in quite the dramatic fashion".Ī song channelling the playful "spirit of Britney Spears at her most syrupy sweet" was met with mixed feelings at initial critics' response. ![]() After the resurgence in 2021, when promoting her fifth studio album, Ancient Dreams in a Modern Land, Marina said that her record label, Atlantic Records, wanted her to shoot a music video to the song, but she declined the offer, saying she "can't go back to the past". "Some songs sound like singles, but you can't release them", she explained in an interview to PopJustice. Marina expressed her interest in releasing the song as a single in 2012, but she said that she could not do it due to the vulgar title, acknowledging radio constraints. the song's verses took ten minutes to write, though they were collected over a period of three months. Speaking about the song in a promotional track-by-track interview, Marina said it was "maybe" her favourite track off the album, describing it as a "fun, sassy song". The song was written by Diamandis and Nowels in June 2011 in Santa Monica, California, inspired by the book Bubblegum: The History of Plastic Pop by a British journalist, Nick Brownlee. ![]() ![]() Despite not having been released as a single, the song entered international charts after experiencing a resurgence on social media platform TikTok in early 2021, thanks to which it subsequently was certified gold in the United States in March and silver in the United Kingdom in September the same year. While the production was handled by Rick Nowels and Dean Reird, the song was written by Diamandis and Nowels. An opening track on her second studio album, Electra Heart (2012), it was released on 27 April 2012 along with the record. " Bubblegum Bitch" is a song by Welsh singer-songwriter Marina Diamandis, professionally known as Marina and formerly as Marina and the Diamonds.
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